One of the hottest trends in both fashion and home decor is the coastal grandmillennial style. This trend is inspired by the classic beach cottage aesthetic of the coastal grandmother, but with a modern twist. And of course, the timeless Nancy Myers’ sets are drenched in it. For me, it’s basically all I’ve ever loved minus the toile. So of course, I throw the toile back in.
Coastal grandmillennial style is all about blue and white. I also like to throw in some red here and there, though it’s not strictly to the style, I realize. The colors are inspired by the sea and sky, and they create a feeling of peace and tranquility. Nautical motifs can be popular in this style, as well as shell and seahorse decor, but keep the kitsch to a minimum and stick with tradition and taste.
If you love the coast and want to bring a touch of the seaside to your home or wardrobe, then a coastal grandmillennial vibe may just be for you.
The Look: Grandmillennial Style
The look of a coastal grandmother is all about mixing modern furnishings with classic décor, such as a vintage sofa or armchair. Think traditional and timeless pieces paired with contemporary accents. The style skews coastal, but you’ll also see the occasional wildflower print or chintzy floral fabric to add a bit of grandma chic. If you’re at my house, pass on the chintz and throw in all the toile because I like my CG aesthetic with a French twist. Wicker furniture and vintage rattan are great for creating a breezy beach feel. Rattan, wicker, cane, and seagrass are all natural materials that evoke an old school coastal vibe. Neutral tones like white, beige, grey, and navy blue are the mainstays for this style, but pops of peach, lavender, and sea green are also popular (my aforementioned red is not as popular, but you do you and I’ll do me).
Another key component is to stick to muted colors and textures, like chambray, cotton, wool and linen. Don’t be afraid of art – punchy prints, abstracts, landscapes, and vintage frames are all great ways to add visual interest. And don’t forget statement pieces, like an antique mirror or an accent chair upholstered in a bold stripe. Just because it’s traditional doesn’t mean it’s boring. Some of our favorite brands in CGM include Tommy Bahama and Bixby & Ball.
Decorating with a Coastal Grandmillennial Vibe
Start by adding a white base and then layer in texture, color, and pattern. Natural and nautical accents like shell clusters, driftwood, and nautical mirrors can help bring that beach feel into your home but sparingly, please. Other accessories to consider are seagrass baskets to store blankets, wicker light fixtures, vintage beach-inspired wallpaper and fabrics, and “>rattan furniture. Adding the right lighting is essential in creating the perfect grandmillennial vibe. Copper or brass fixtures and hardware will perfectly complete the feel. Don’t forget to throw in some vintage things too, as this style lends itself to romantic and timeless pieces.
Coastal Grandmillennial Fashion
Women of all ages have been jumping on the coast grandma fashion train. This style is all about timeless, classic pieces with a modern twist. Think cardigans, turtlenecks, striped tops, and wide-leg trousers. Anchor prints and sailor details can be added for a fun nautical feel but again, keep things understated and tasteful. Look for breezy pieces like floral dresses, straw bags and shoes, and flowing earrings. Tones of blue and white, romantic details, and airy, natural fabrics such as linen and cotton are key ingredients to nailing the perfect CGM style. If you’re looking for some fun, timeless giant sunglasses and fabulous hats never disappoint.
Grandmillennial Style: The Final Touches
Finally, finish your coastal grandmillennial styles with a personal flourish. Otherwise, it can feel like a Pottery Barn catalog. (Nothing wrong with PB, but yawn when it’s copied…) A few strategically placed personal, meaningful, antique, and/or vintage pieces add comfort and character to a room and an outfit. Examples include antique furniture, vintage rugs, cozy throws, needlepoint pillows, family photos, and vintage paintings. For the ultimate transport, throw in home fragrances that evoke the scents of the sea, like sandalwood or sea salt. This style should invoke fabulous, welcome, peace, and tranquility, all of which are the very best things about our coastal grandmother.